I am currently a graduate student at Auburn University and I am doing some research for a project in my database admin and development class. The class is focused on MDM, and the question I am looking to answer is "How can the underlying concepts and principles of MDM be applied in a start up or small business environment?" I guess it is not so much a question of technology... I have to admit when I ask the question I hear myself say "A start up needs to worry about MDM the way they need to worry about process re-engineering." At the same time it seems there are benefits that MDM seeks to provide that would also be valuable to this business demographic.
So I was hoping to get the perspective of practitioners in the field. I created this survey aimed at business owners, but I think it would be valuable to get your feedback on it:
Thank you all so much for your time and consideration!